New Google Analytics benchmarking newsletter vs previous standard benchmarking report

Dear Google Analytics team,


I am very sorry that the comprehensive Google Analytics standard benchmarking report is replaced by the new restricted Google Analytics benchmarking newsletters.

Perhaps you understand why, but just in case:
- In contrast with the old standard benchmarking report, the new benchmarking newsletter prevents comparing sites of similar category in terms of visitor numbers
- In contrast with the old standard benchmarking report, the new benchmarking newsletter prevents comparing sites of similar category in terms of content
- In contrast with the old standard benchmarking report, the new benchmarking newsletter prevents to make comparisons over different periods
- I am not interested in receiving yet another newsletter
- My clients with access to Google Analytics reports are baffled and confused with your new benchmarking newsletters

Therefore, I have disabled sharing my Google Analytics data with other Google products/services and anonymously with Google and others for all my clients.


Sincerely,
--
SEO WAS

Google Analytics interpretation, a true story!

Consider these statistics

Initial conclusions?

Wow, what a low bounce rate! And what a low % of search engine traffic! Lets seo (optimize the site to get more (organic) traffic from search engines):

1) replace the table based layout with css based template (through lack of a template, every little site-wide amendment had to be made seperately for every single page and the layout lacked consistancy)
2) make sure all pages without text are removed (most primary navigation buttons directed visitors to a page with secondary navigation but without any content. All those empty pages were also indexed by search engines)
3) redirect all old .html urls with a 301 to new corresponding .php urls.
4) optimize html emphasis (h1 tags were temporaly omitted for the sake of a quick re-launch); a keyword selection tool was used!
5) add personalized error pages (previously, error 404 not found used to appear without site layout thus no possibility of navigating through the domain)
6) 301 redirect non-www version to www domain

Preventing/solving duplicate content: canonical link/URL vs 301 redirect

Index

What is duplicate content?
   What is a canonical URL?
   What is a 301 redirect?
Duplicate content scenario I - www versus non-www
   Solutions for "www versus non-www" scenario
Duplicate content scenario II - index.php for home
   Solutions for "index.php for home" scenario
Duplicate content scenario III - dynamic pages
   Solutions for "dynamic pages" scenario
Duplicate content scenario IV - uncontrolled extended URLs
   Solution for "uncontrolled extended URLs" scenario
Conclusions

What is duplicate content?

Duplicate content is content (usually text) that is identical to the content of other web pages. These web pages may or may not be on different domains. However, this article is about duplicate content that is accidentally created on one and the same domain.
Regarding duplicate content, Google webmaster central mentions that " . . . the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results."
Go back to index

What is a canonical URL?

In search engine lingo, the canonical URL (Uniform Resource Locator aka website address) of a website page is the preferred location of that page. Using the relatively new link element rel="canonical", the Google, Yahoo and Microsoft search engines may be informed as to what the preferred location of a page actually is.

Seo Definitions

According to Wikipedia, SEO may refer to:

Search engine optimization, the process of improving ranking in search engine results

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

DIY Seo Webinars: Monkey See, Monkey Do

Seo definition (concise)

Seo (search engine optimization) really is the art of preparing websites for high positions in the search engine results pages, not the optimization of search engines themselves.

The problem with seo

Getting practical advice on how to become prominently visible on the internet or hiring an seo (search engine optimizer) is expensive. Try finding (online) seminars about seo that won’t set you back at least a couple of hundreds of dollars. Free resources do exist. However, usually those are glorified sales pitches taking hours to endure. With any luck, about 5 minutes of useful information is included. This is another obstacle for getting practical seo advice: presentations requiring extended periods of concentration.

Wasseo mission

Wasseo aims to remove some obstacles for business/website owners that wish to know how to receive more targeted website visitors through the presentation of DIY Seo Webinars: Monkey See, Monkey Do.

Wasseo webinars top unique selling point

Most (seo) webinars will tell you what you need (e.g. seo web development techniques, good content, seo copywriting, relevant inbound links) and why you need it. Next, you'll be advised to buy their services helping you to seo (search engine optimize).

Wasseo webinars, however, will show you step by step how to seo your site through live demonstrations.

More Wasseo advantages

1. Reduced cost – prices range from $10 to $25.
2. Reduced time – a live Wasseo webinar takes 10 to 25 minutes followed by a short Q&A session.
3. Better insight – instead of just reading or hearing about how to seo yourself, it is now possible to see and follow clear demonstrations on how it is done.
4. Selected subjects – the webinar titles provide clear indications on what to expect and more details on each webinar are available on Wasseo’s seo webinar website.

Currently available webinars per category

1. Link Building - post quality links.
2. Copy Writing - use html emphasis.
3. Web Development - redirect a domain to the www domain.
4. Website Statistics - install google analytics.
5. Website Conversion - create a prominent call to action.