Consider these statistics
Initial conclusions?
Wow, what a low bounce rate! And what a low % of search engine traffic! Lets seo (optimize the site to get more (organic) traffic from search engines):
1) replace the table based layout with css based template (through lack of a template, every little site-wide amendment had to be made seperately for every single page and the layout lacked consistancy)
2) make sure all pages without text are removed (most primary navigation buttons directed visitors to a page with secondary navigation but without any content. All those empty pages were also indexed by search engines)
3) redirect all old .html urls with a 301 to new corresponding .php urls.
4) optimize html emphasis (h1 tags were temporaly omitted for the sake of a quick re-launch); a keyword selection tool was used!
5) add personalized error pages (previously, error 404 not found used to appear without site layout thus no possibility of navigating through the domain)
6) 301 redirect non-www version to www domain
