Sunday, July 3, 2011

New Google Analytics benchmarking newsletter vs previous standard benchmarking report

Dear Google Analytics team,


I am very sorry that the comprehensive Google Analytics standard benchmarking report is replaced by the new restricted Google Analytics benchmarking newsletters.

Perhaps you understand why, but just in case:
- In contrast with the old standard benchmarking report, the new benchmarking newsletter prevents comparing sites of similar category in terms of visitor numbers
- In contrast with the old standard benchmarking report, the new benchmarking newsletter prevents comparing sites of similar category in terms of content
- In contrast with the old standard benchmarking report, the new benchmarking newsletter prevents to make comparisons over different periods
- I am not interested in receiving yet another newsletter
- My clients with access to Google Analytics reports are baffled and confused with your new benchmarking newsletters

Therefore, I have disabled sharing my Google Analytics data with other Google products/services and anonymously with Google and others for all my clients.


Sincerely,
--
SEO WAS